Tour de France Femmes: Why we need more visibility for women in cycling - and what KAMA.Cycling is doing about it

Tour de France Femmes: Why we need more visibility for women in cycling - and what KAMA.Cycling is doing about it

The Tour de France Femmes has just come to an end - with steep climbs, thrilling stages and impressive riders who gave their all. A real sporting highlight. And yet a bitter aftertaste remains: this stage is still far from being a matter of course.

Visibility, equal rights and fair conditions in cycling? They are still hard-won territory for women.

At KEEGO, we are following this development not just as observers, but as part of a sports and product world in which much still needs to be rethought. We believe that more companies are needed that don't just roll along, but open up new paths and are genuinely committed to women in cycling. KAMA.Cycling is such a company.

 

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KAMA.Cycling: From Austria. For women on bikes.
KAMA.Cycling
is a young label from Austria - just like us at KEEGO. We are not only connected by our location, but also by a similar approach: uncompromising quality and the courage to think things differently.

KAMA was founded because too little thought was given to women in cycling."High-quality, functional cycling clothing for women? There was, but too little - and often just a copy of the men's lines."

The founders of KAMA. wanted to change that - and have developed a collection that is designed from the ground up for women: cut, padding, material, performance. Everything is tailored to what female athletes really need. No unisex, no adapted design - but independent solutions.

Well thought-out down to the last detail
Anyone who rides a lot knows that it's the little things that make the big difference. That's why KAMA works with certified high-end fabrics from Italy and France - durable, functional, OEKO-TEX®-certified. The bib shorts are equipped with a seat pad from the Elastic Interface range - developed for distances of over seven hours.

Nothing pinches. Nothing slips. Everything fits.
Plus smart seams, well thought-out temperature management and technical base layers -
made for demanding tours, changeable conditions and real performance. This is not fashion - this is suitable gear for adventure.

More than clothing: Attitude on two wheels

KAMA. doesn't just stand for functional products - it stands for attitude.
"Female empowerment is not a trend. It's our core."
The brand wants to make women in cycling visible, empower them and connect them. Whether it's a race, a gravel tour with friends or the first 100 km in one go - KAMA. provides support with equipment that feels like it looks: powerful, high-quality and uncompromisingly designed. And yes, we in the team have already been impressed by the quality and comfort! The difference is more than noticeable. 🤗

Why we share this
When we at KEEGO developed our squeezable titanium bottle, we experienced for ourselves what it's like to push an idea through against resistance - with a product that didn't exist before.

KAMA. is following a similar path. And this path is anything but easy. The market is tough. The air is thin for small brands.

"If you look for us in traditional drawers, you won't find us."
- KAMA.Cycling

That is why we would like to use our blog today to give KAMA. a stage - not as an advertising space, but as a sign of appreciation.
For the courage to break new ground. And for the attitude that unites us.


How you can support KAMA.

If you love cycling - and value products that are well thought-out, high-quality and fairly produced - then take a look at KAMA. Maybe you'll find your new favorite item or a suitable gift for a great cyclist.
Maybe you'll share this post in your community like we did!

🎁 With the code KEEGO20 you get -20 % discount on your order:
👉 www.kama-shop.at

 

 

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